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Synq Solutions To Execute Hot Topic's National and Local Marketing Campaigns; East/West Printing and Fulfillment Capabilities Cut Costs and Boost Speed to Market

Leading Teen Music and Apparel Retailer Looks to Synq's Retail Solutions for "one-stop shop approach"

ATLANTA, February 9, 2010 - Synq Solutions, the nation's premier provider of in-store marketing and promotional support programs for the retail and QSR industries, announced that Hot Topic, the leading teen music and apparel retailer, has hired the company to execute its national marketing campaigns and provide local marketing support for events and concerts to be held at its approximately 700 U.S. locations.

Hot Topic will leverage Synq’s retail solutions, including local store marketing, digital print production, fulfillment and delivery. By tapping into Synq's printing and fulfillment centers in Las Vegas and Atlanta, the retailer will save more than 50 percent on shipping and reduce delivery time.

"As a growing company, we required a partner that could streamline our increasingly complex process and grow with us," said Leigh Rodwick, Senior Marketing Director, Hot Topic. "With Synq, we found a partner that drives efficiencies and cost savings, while executing campaigns with speed and accuracy."

Hot Topic also selected Synq for its "one-stop shop" approach. Technology, printing, fulfillment and delivery are synchronized in one company, so the retailer can reduce the time associated with vendor management.

"Hot Topic is an industry leader that is positioned to benefit greatly from our retail solutions," said Mike Snyder, CEO of Synq Solutions. "With the combination of our print on demand, local store marketing and east/west printing and fulfillment capabilities, Hot Topic will be able to successfully launch all of its national and localized campaigns, while having more time to focus on its core business."

About Synq Solutions

Synq Solutions is the nation’s premier provider of in-store marketing for the QSR, fast casual and retail industries. The company streamlines the print and fulfillment process of marketing execution so clients can reduce costs and reclaim time to focus on their core business. Synq is headquartered in Atlanta with printing and fulfillment centers in Atlanta and Las Vegas. The company currently serves over 55,000 locations across 20 concepts. Learn more at synqsolutions.com.

About Hot Topic, Inc.

Hot Topic, Inc. is a mall-based specialty retailer operating the Hot Topic and Torrid concepts. Hot Topic stores sell a selection of music/pop culture-licensed and music/pop culture-influenced apparel, accessories and gift items for young men and women and operate approximately 700 locations across the United States. "At Hot Topic, you'll find a passion for music in everything we do, and you'll see that our customers share that same passion. It's in our stores. It's at HQ. It's in our distribution centers. It's in our products. It's Everything About the Music."