Company's Production, Distribution and Web-Based Marketing Portal Allow QSR to Gain Efficiencies and Have More Time to Focus on Core Business
ATLANTA, April 15, 2010 - Synq Solutions, the premier provider of in-store marketing materials for the retail and QSR industries, announced that Back Yard Burgers, a made-to-order hamburger franchise located throughout the southeastern U.S., has contracted the company for all print, fulfillment and distribution of its in-store marketing materials, including POP, local marketing, and training and administrative items. The restaurant will leverage Synq's online marketing application to allow franchisees to quickly and easily order local marketing materials.
"We're excited to be working with Synq Solutions because they offer a one-stop shop approach," said Ilex Pounders, Marketing Manager for Back Yard Burgers. "For us, it's easier and more cost-effective to have one place for our franchisees to go for production and delivery of all their in-store needs."
The restaurant is leveraging Synq's Intelligent Profiling system, which will store in-depth data on each of Back Yard Burgers' 129 locations, including restaurant configuration, product mix and local ordinances. Because many of the brand's locations vary greatly in their physical attributes, this information will help to ensure each restaurant receives the right POP elements in the right quantities while reducing the overall production cost.
In addition to receiving system-wide promotional POP from Synq, franchisees also will be able to easily customize and order local marketing material directly from Synq's Web-based portal. Back Yard Burgers' brand standards will be included in all local marketing material, an important component as the brand continues to evolve.
"We're looking forward to streamlining the execution of Back Yard Burgers' marketing campaigns," said Mike Snyder, CEO of Synq Solutions. "As this great brand continues to evolve, we have the flexibility and capabilities to support its growth."
About Synq Solutions
Synq Solutions is the nation's premier provider of in-store marketing for the QSR, fast casual and retail industries. The company streamlines the print and fulfillment process of marketing execution so clients can reduce costs and reclaim time to focus on their core business. Synq is headquartered in Atlanta with printing and fulfillment centers in Atlanta and Las Vegas. The company currently serves over 55,000 locations across 20 concepts. Learn more at synqsolutions.com.
About Back Yard Burgers
Specializing in 100% Black Angus Burgers and grilled chicken sandwiches, Back Yard Burgers was founded in 1987 in Cleveland, Mississippi. Today, based in Nashville, Tennessee, there are more than 120 restaurants operating in 20 states.